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the degree of persuasion of advertising

  • 1 persuasion

    сущ.
    1)
    а) общ. увещевание, убеждение (процесс уверения кого-л. в чем-л. или уговаривания кого-л. сделать что-л.)
    See:
    1)
    б) марк. убеждение (действия по оказанию влияния на целевой рынок путем воздействия на разум или эмоции через рекламу)
    See:
    2) общ. убедительность ( способность убеждать)
    See:
    2)
    3) общ. система убеждений (набор верований, позиций или принципов, напр., политических или религиозных)
    4) общ. убежденность (состояние человека, когда его в чем-л. убедили)
    5) общ. группа по убеждениям (группа людей с общими идеями, взглядами, принципами, верованиями, напр., политическая фракция, религиозная секта и т. п.)

    Several of the people present are of the socialist persuasion. — Некоторые здесь присутствующие принадлежат к социалистической фракции [являются социалистами\].

    Англо-русский экономический словарь > persuasion

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